MADEGOOD Repackaging

MADEGOOD Re-Packaging

Instructor: Kevin Brainard · Designed in 2023 Fall

“MadeGood” has carved a distinctive niche in the market by prioritizing allergy- friendly snacks. The brand goes beyond conventional health-conscious offerings by specifically addressing the needs of individuals with common allergies. “MadeGood” promotes inclusivity by ensuring that its products can be enjoyed by a broad audience, including those with allergies and dietary restrictions. This inclusivity is a significant differentiator in a market where catering to diverse dietary needs is increasingly important.

The repackaging design focuses on the “allergy-friendly” and “organic ingredients” aspects of the brand, conveying the message through illustrations and listing all the factors that make this brand “MadeGood”.