Tshuà Tsháu-Jû: Myth, Stage and the Backlit Fort Provintia Exhibition Visual
Front entrance of the Tshuà Tsháu-jû: Myth, Stage and the Backlit Fort Provintia Exhibition.
Timeline board of the artist Tshuà Tsháu-jû (front view)
Timeline board of the artist Tshuà Tsháu-jû (back view)
Wall design for descriptions and mapping.
Photo by Kai-Ching Hsiao.
Banners inside and outside the museum. Photos by Kai-Ching Hsiao.
Tshuà Tsháu-Jû: Myth, Stage and the Backlit Fort Provintia Exhibition Visual Design
Client: Tainan Art Museum · Curators: Kai-Ching Hsiao, Chun-Ju Ke
Design Team: Idealform Co.
Visual Design: Meng-Chieh Li
Logotype Design: Tsai-Lin Chang
Layout Design: Meng-Chieh Li, Tsai-Lin Chang, Chi-Lun Wen
Focusing on how to integrate the two identities of “Temple Painter” and “Creative Painter”, the former artist Tshuà Tsháu-Jû explored integration within a flat space. Therefor, the main visual pattern for the exhibition adopts the disassembly and reassembly of the two types of fonts used in the exhibition name. This process draws inspiration from the work "Temple Door God," where the proportions and patterns of the god's armor are processed into a repetitive pattern. These stripes are extended throughout the main visual, the inner pages of brochure, flags, and other literature.
The armor of the god is treated as a repetitive pattern, extending across the main visual, the inside of the brochure, banners, and other promotional items. The long proportion of the temple door plate is extrapolated to the long proportion of the invitation card, which is then interlaced with asymmetric color surfaces. This approach responds to the various metamorphic and fluid qualities present in the artist’s creations.